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THE
PEDDLER ON-LINE
Quarterly pub lication provides valuable features,
news and views and tips for sales managers, and
marketing and sales training professionals.
Search
The World Yellow Pages
Free service searches yellow pages by state, company
name, phone number, zip code, category and keyword.
Returns all known information about the company,
including name, address, city, state, zip, phone,
fax, e-mail if available.
Sales
and selling
Site offering articles in selling strategies, links
to other related sites. From entrepreneur edge online.
SALES
CAMPAIGNS TO GO
Site motivates your salespeople with ideas for campaigns,
promotions, contests and meetings. Each issue has
stimulating and easy-to-implement ideas.
SALESFORCE
TRAINING & CONSULTING
Provides down- loadable articles on sales management
and other sales-related information. Great for people
who work in management and/or training.
SALESLINKS.COM
As a service to visitors to this site, links are
provided with reviews to the top sales sites. Here
you can get the highlights according to their reviewers
and tips on how to use the sales-related information
you find.
Point
of Purchase Magazine
Offers some articles and a list of publications
Value
Based Selling Web Site
White papers, articles and software products on
sales, sales management
The
Selling Arena
Provides tools to help you study your market, track
your competition and keep aware of your customers'
activities. There is also an online series with
business experts in a live chat format.
SME
International
Good site for sales and marketing professional.
Contains lots of articles and downloadable stuff..
STUART
MORRIS
This site provides pre-employment assessment tools
for you to select salespeople. Questions on hiring
building and managing your sales organization are
covered through the use of profiles of successful
salespeople.
PROMO,
Magazine of Promotional Marketing
Articles on sales promotion and directory of sales
promotion sites.
Incentive
Magazine
Justsell.com
Good articles for sales professionals
SME
World Wide
A source for international sales and marketing information
for small and medium sized enterprises.
SME-I - Digital Resource
Mall
A world-wide association of sales and sales management
executives. A source of informative articles on
sales and sales management.
Sales
& Field Force Automation Online *
An online publication that contains informative
articles that can help businesses manage their "technology-enabled
workforce" in the field.
Sales
& Marketing Management
Publication that contains great information and
resources for managing a company's sales and marketing
efforts.
SalesDoctors
Magazine for Selling Professionals
A weekly magazine written by sales professionals.
A great resource for sales people.
SalesLinks
Sales
Marketing Network
*A source of information for the sales professional.
Search
for Manufacturers Rep
Searchable a list of manufacturers reps by state.
The
Selling Arena
An all-around Web site for sales professionals.
Contains a variety of information, including information
on sales conferences to databases and online magazines.
Selling
Power Workshop
Free sales training advice most of it available
via streaming audio. From Selling Power Magazine.
Marketing
Strategies.
Creating
A Marketing Plan
Briefly outlines the steps required to write a marketing
plan.
Smart
Business Supersite
Offers links to several articles most being excerpts
from marketing books. Useful articles include:
The
Entrepreneur's Marketing Plan
Planning
A Strategic Marketing Plan
The
Marketing Plan...Your Blueprint For Success
Marketing
@ SVSBDC
Suggestions for planning a marketing effort from
Silicon Valley Small Business Development Center.
Small
Business Administration
Surprisingly good material here though you would
not know it from the first page. contains all the
necessary information for writing a marketing plan
Marketing
Mall - Online Women's Business Center
This site is filled with valuable marketing information
and tips including a section on the marketing plan
that includes examples.
Sample
Marketing Plans from Bplans.com
While the company offering this site is primarily
in the business of selling its planning software
they do offer several marketing plan examples that
may prove useful.
Texas
Business Advisor-The Marketing Plan
Another site offering a brief explanation of the
contents of a marketing plan.
The
Complete Pricing Workbook
Profitable
Pricing Strategies
The
TPA Pricing Seminar Workbook
The
New Product Pricing Report
Pricing
A site offering a-z of pricing, articles, papers
and links to other related sites.
The
McKinsey Quarterly
Excellent free (but must register) online version
of the McKinsey Consulting's quarterly report. Its
articles on numerous industries and business topics
often contains useful market-related numbers and
other quantitative information.
CONSTRUCTING
A BCG GROWTH-SHARE MATRIX - CONSTRUCTING A BCG
GROWTH-SHARE MATRIX Presentation
BCG
Growth-Share Matrix
-
BCG Growth-Share Matrix Relative Market -Presentation
Strategic
Choice Using Growth Share Matrix –
Presentation
The
Boston Consulting Group s Growth-Share Matrix
-
Presentation...
CaseNet
- Miller Asks (A)
-
A case teaching package is available for the Miller
Asks "Wanna Iguana?" cases.
CaseNet
- DairyPak A "Value Chain" Perspective
on Product Line Strategy
- DairyPak A "Value Chain" Perspective
on Product Line Strategy.
Vertical
Linkages
- Vertical Integration I. Vertical Integration -
Defined Vertical integration is simply a means of
coordinating the different stages of an industry
chain when bilateral trading is not beneficial.
(Stuckey and White, 1993, Sloan Management Review..
A
Product Mix Example
A Product Mix Example. This page illustrates the
process of creating a Solver model, using a well-worn
example based on the Product Mix
- Product
Mix: Determining My Winners and Losers
Product Mix: Determining My Winners and Losers.
Dr. Charles R. Hall Associate Professor of Agricultrual
Economics & Extension Specialist
Business
Plan: Marketing Mix Strategy
Marketing Mix Strategy. Answer each group of questions
and then develop a narrative for each section.
Developing
the Marketing Mix - Promotion
Types of Appeals in Message Content. There are three
types of appeal: - shows the product's desired benefits,
it relates to audience members'
- 10
Essential Ingredients for the Right Marketing
Mix
August '97 Newsletter. 10 Essential Ingredients
For the Right Marketing Mix.
Cameron's:
Factory Floor: Marketing - Theories
Texas:
San Antonio: Integrated Leadership Strategies: Managing
Mix
Managing The Marketing Mix Product Place (Distribution)
Advertising Price Packaging Promotion Positioning
Terms* Representation / Policy* MANAGING THE MARKETING
MIX The traditional elements of the marketing mix
include: Product Place (Distribution.
- The
Marketing Mix and Product
The Marketing Mix and Product.
-
- Modifying
the Marketing Mix for Various Markets - Section
B .Modifying the Marketing Mix for Various
Markets .
-
- The
Marketing Mix at Cadbury's
The Marketing Mix at Cadbury's. This is the story
of how Cadbury launched a new chocolate bar called
‘Fuse’.
-
- Marketing
Mix Management
This article examines the roles of the various
components of the marketing mix and their.
Developing
the Marketing Mix - Promotion..-
- Marketing
Mix Analysis Methodology
MMA's Marketing Mix Analyses identify avenues
to improve marketing ROI
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